• Thu. May 30th, 2024

85 percent of Italians make at least one online purchase per month


Mar 26, 2024

he recent “Report on Italian e-commerce 2024” by the Idealo platform reveals the consistent purchasing habits of Italians, with a stable number of regular buyers for the third consecutive year. This indicates the resilience and competitiveness of the e-commerce sector in Italy, even in the face of economic challenges like inflation and the energy crisis, which continue to influence consumer spending patterns. According to ISTAT data from 2023, consumer prices rose by an average of 5.7% compared to the previous year, with significant growth in the food sector. Despite these economic pressures, the idealo platform analysis shows that 85% of digital users make at least one online purchase per month, with 24% making weekly purchases.

The analysis from Idealo also reveals a shift towards a more conscious and informed approach to online shopping. Nearly half of consumers (47%) use price comparisons to access detailed product information, while a similar percentage (46%) search for special offers and discounts. The report highlights the competitiveness of Italian e-shops, showing that national online stores can offer savings opportunities comparable to international players. This is particularly true in the sports and outdoor sector, where over 58% of the most advantageous offers come from Italian e-shops.

Additionally, the report notes a growing interest in the second-hand market, particularly in the electronics sector, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards more sustainable and economically advantageous options. Online shopping preferences also vary by age group, with electronics being more popular among 45-55 year olds and fashion and accessories among 25-34 year olds.

This data provides valuable insights for online retailers, helping them plan more effective sales strategies and utilize price comparison platforms to reach a wider audience. The report underscores the evolving trends in Italian e-commerce and the importance of adapting to meet the changing preferences of consumers.

By editor

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