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AMP pages allow users to manage their consent settings for data collection. These settings are specific to AMP pages only and may need to be set again when visiting non-AMP BBC pages. The AMP pages are lightweight mobile pages built using Google AMP technology.

For the AMP pages to function, some essential information may be stored on the user’s device without requiring consent. This is necessary to make the web pages work and involves limited data collection. More information about the essential data stored can be found on the BBC website.

Additionally, users have the option to consent to data collection on AMP pages, allowing personalized ads to be displayed when outside of the UK. Users also have the option to reject data collection, which will still result in seeing advertisements, but they will not be personalized. The settings can be changed at any time by clicking “Ad Choices / Do not sell my info” in the footer.

Overall, the consent settings on AMP pages provide users with the ability to control the data collection and personalized ads they may encounter while browsing the BBC website.

By Editor

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