Alexis Bernard Named Senior Director of Business Development at Genumark

At Genumark (asi/204588), the appointments keep rolling in. The Toronto-based Top 40 distributor is pleased to welcome Alexis Bernard as the senior director of business development. With nearly 15 years of experience in marketing and business development, Bernard, based in New York City, has a strong background in spearheading revenue growth and building client relationships.

Bernard expressed her excitement about joining Genumark, stating that the company’s mission, style, and go-to-market strategy resonate with her personal values and professional goals. She noted the impressive sales roster at Genumark and looks forward to learning and collaborating with some of the industry’s best.

Prior to joining Genumark, Bernard served as the senior business development manager at ParsonsKellogg (asi/339615) in East Providence, RI. She also has experience from her time at Axis Promotions (now part of HALO Branded Solutions) and Fingerprint Promotions.

Mitch Freed, CEO of Genumark, welcomed Alexis to the team, emphasizing her dynamic approach, sharp insight into marketing and business development, and her leadership qualities. Freed believes that Bernard’s expertise will be crucial as Genumark expands into the U.S. market, aligning well with the company’s goals and vision.

Alexis Bernard’s appointment is part of Genumark’s strategic efforts to grow in the U.S. market. The company recently welcomed Mandi Rudd from Kansas City as the director of new markets and Johanna Gottlieb from Chicago as the vice president of business development. With a 2022 North American promotional products revenue of $51.4 million, Genumark ranked 38th on Counselor’s list of the largest distributors in the industry.

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