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Amazon is discontinuing Just Walk Out technology at its Fresh grocery stores in the US


Apr 2, 2024

Amazon is making changes to its Amazon Fresh stores by removing the Just Walk Out technology. The technology, which allowed customers to pay for items without waiting in line, will be replaced by smart carts that still offer the convenience of skipping the checkout line but also allow customers to see their spending in real time. Amazon spokesperson Carly Golden mentioned that customer feedback played a role in this decision, as customers expressed a desire to view their receipts and savings as they shopped.

This decision marks a shift in Amazon’s approach to its grocery chain, as the company has been redesigning its Fresh stores over the past year. Amazon operates numerous Fresh grocery stores across the country, with most located in California, Illinois, Virginia, and Washington state. In addition to Fresh stores, Amazon also operates cashier-free convenience stores under the Amazon Go brand and owns Whole Foods.

Despite Amazon’s initial efforts to disrupt the grocery market, the company has faced challenges in finding the right formula for its physical grocery endeavors. In Andy Jassy’s annual letter to shareholders in 2023, the Amazon CEO acknowledged the need to fine-tune the company’s approach to grocery operations. Amazon has closed some underperforming stores and paused expansion on Fresh stores while focusing on selectively opening new stores and remodeling existing ones.

While Just Walk Out technology will no longer be available in Amazon Fresh stores, it will still be offered in Amazon Go stores and select smaller Amazon Fresh stores in the U.K. The technology will also continue to be available to third-party retailers. Amazon’s decision to remove the technology from its Fresh stores reflects the company’s commitment to meeting customer needs and improving the overall shopping experience for its customers.

By editor

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