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Amazon is eliminating the Just Walk Out technology.


Apr 4, 2024

Amazon is making changes to its Amazon Fresh stores by removing the “Just Walk Out” technology that allowed shoppers to skip the check-out line. This decision is part of an effort to revamp the grocery chain.

Reports from Bloomberg and Associate Press confirm that Tony Hoggell, senior vice president of grocery stores at Amazon, is redesigning the Fresh stores. Hoggell, who joined Amazon in 2022, has committed to redesigning the stores based on customer feedback. Customers expressed their desire to skip the check-out line but also wanted to view their receipt and savings while in line.

Amazon operates numerous Fresh grocery stores across the country, with a focus on locations in California, Illinois, Virginia, and Washington state. In addition to Fresh stores, Amazon also owns cashier-free convenience stores under the Amazon brand and Whole Foods, which was acquired in 2017 for $13 billion. Whole Foods has over 516 stores in the US and Canada, with a concentration in California, Texas, and Florida.

The revamped shopping experience at Amazon Fresh stores will introduce new “smart” carts that allow customers to skip the check-out line while seeing their spending in real-time. Customers will receive an itemized bill via email for their purchases.

While the “Just Walk Out” technology is being removed from Amazon Fresh stores, Amazon still operates a few Go Stores that utilize this technology. Amazon is known for its innovative approach to retail, trying new ideas to enhance the customer experience. While some will succeed, others may lead to quick decisions to abandon a project. Customers ultimately shape the success of these initiatives with their preferences and behavior.

By editor

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