Apple, a technology company, has retained its position as the world’s most valuable brand for the third consecutive year, according to the annual Top 100 Most Valuable Global Brands report by BrandZ. The Apple brand is also the first to surpass the $1 trillion mark in value, growing by 15% to almost $1.016 trillion over the year.
In the top five most valuable brands globally alongside Apple are Google (Alphabet Inc.), whose value increased by 30% to $753.5 billion, Microsoft – up by 42% to $712.9 billion, Amazon – which grew by 23% to $576.6 billion, and McDonald’s – increasing by 16% to $221.9 billion. Nvidia experienced the most significant increase in value, growing by 2.8 times to $201.8 billion, jumping 18 places to sixth in the rankings.
Additionally, the top ten most valuable brands included Visa, up by 12% to $188.9 billion, Facebook (Meta) – increasing by 79% to $166.75 billion, and Oracle – growing by 58% to $145.5 billion. However, Tencent saw a 4% decrease in value to $135.2 billion. In 2024, the cumulative value of the top 10 brands matched that of the remaining 90 brands in the Top 100 list.