• Wed. Jun 12th, 2024

Astros fans should brace for faster lines and potential headaches with new ticketing technology


Mar 25, 2024

Spring training for the Houston Astros concluded on Sunday, with all focus now shifting to the upcoming 2024 season opener against the New York Yankees on Thursday. Anticipation for Astros tickets is high, indicating that large crowds can be expected for the first series of the season. However, fans may have the option to avoid long lines by participating in a new program.

A pilot program introduced in Philadelphia last year tested facial recognition software as a way to link a fan’s face with their purchased tickets. With just a quick face scan, fans are able to proceed and enjoy the game without delay. The success of this pilot program has led to the implementation of the technology at Astros home games starting in 2024.

This new system has the potential to streamline the process of attending Astros home games. Participation in the voluntary program through the MLB Ballpark App allows fans to utilize the “Go-Ahead Entry” line, where facial recognition scanners will grant access based on their stored face pictures. This eliminates the need for QR code scanning and other traditional ticketing processes, making entry more efficient.

Despite the benefits, there are some potential concerns surrounding facial recognition technology. MLB and the Astros may not utilize the most advanced scanners, raising questions about the system’s reliability. Houston’s preparedness for potential technological issues will be crucial in determining the success of the program. Adequate training and backup plans in case of glitches will be essential to ensure a smooth experience for fans. Ultimately, the effectiveness of the system will depend on how well Houston can address any challenges that may arise.

By editor

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