Ban on telemarketing to individuals…with a penalty of 50 thousand dirhams

The Ministry of Economy and the Telecommunications and Digital Government Regulatory Authority (TADRA) announced decisions regarding the regulation of marketing via telephone calls, violations, and administrative penalties for violating acts. The decisions prohibit natural persons (individuals) from making marketing telephone calls for products or services they provide in their name or on behalf of appointees, using licensed fixed or mobile phone numbers in the Emirates. These provisions will be effective starting from mid-August 2024, aiming to regulate marketing phone calls for products and services to maintain economic and social stability.

The Administrative Violations and Penalties Resolution specified 18 types of administrative violations and penalties imposed on companies violating the decisions. If a natural person violates the regulations by making marketing phone calls using their licensed phone number, they will face a fine of 5,000 dirhams and the suspension of all registered phone numbers until the fine is paid. Repeat violations will result in increased fines and longer suspension periods, with a final penalty of 50,000 dirhams and a one-year ban from obtaining services from licensed telecommunications companies in the country.

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