A new ScreenX theater, developed by CJ 4DPlex, is set to open its largest global location just outside of New York City. The theater will be located at the American Dream mall in East Rutherford, NJ, about seven miles from Times Square. The mall features a Nickelodeon-branded theme park, DreamWorks water park, and an indoor ski hill, among other attractions. It stands next to Met Life Stadium, home to two NFL teams and various concerts and events.
The opening date for the new theater complex has not yet been announced. ScreenX enhances traditional movie screenings by projecting complementary images onto the side walls of the auditorium, providing viewers with a 270-degree panoramic viewing experience. The new ScreenX room will have an 80-foot-wide center screen and side walls measuring 82 feet each, totaling 242 feet of ScreenX viewing range.
B&B Theatres, based in Liberty, MO, will operate eight screens at the American Dream mall, marking its first location in New Jersey. The multiplex will include bowling lanes, an arcade, and food and beverage options such as a restaurant and full-service bar. More details on amenities will be released at a later date.
Brock Bagby, President and Chief Content, Programming, and Development Officer for B&B Theatres, stated that expanding to the American Dream mall reflects the company’s commitment to providing immersive and enjoyable entertainment experiences. Don Savant, CEO & President of CJ 4DPLEX America, described B&B Theatres as a trusted partner in the growth of the ScreenX brand in the U.S. He believes that the American Dream mall will offer an unmatched cinematic experience, attracting visitors from around the world.