Boosting Olympic Success: Business strategies for Paris 2024

Paris 2024 is quickly approaching, with billions of dollars being invested to create the most sustainable Olympics yet. The Exchange sits down with the leaders at the forefront of these efforts, aiming to establish a legacy of economic and environmental success.

As Paris gears up to host the Olympics for the third time, The Exchange delves into the economic impact of hosting the world’s largest international sporting event. The Paris 2024 committee has earmarked €4.4 billion for expenses such as ticketing, licensing, and hospitality. Local businesses are anticipating a significant boost in sales as millions of visitors are expected to descend upon the city. A study conducted by financial consultancy Deloitte predicts that Airbnb customers attending Paris 2024 will inject half a billion euros into restaurants and leisure activities.

Corporate sponsorship of the Olympics and Paralympics has become a lucrative venture, with companies like Coca-Cola leading the way since their first deal in 1928. Today, sustainability and climate change are key considerations in these sponsorship agreements. Coca-Cola, a prominent Olympic sponsor, has pledged to exclusively rely on recyclable glass bottles during the games.

Christophe Dubi, Executive Director of the Olympic Games, details how these initiatives aim to have a positive impact on business, society, and the planet. Deputy Mayor of Paris, Antoine Guillou, discusses how a €1.4 billion investment is being used to prepare the river Seine for the Paris 2024 Olympics and safeguard the city’s essential water supply against pollution.