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Boulder’s Economy Experiences a Multimillion-Dollar Boost from Increased Excitement


Sep 13, 2023

The buzz surrounding the Colorado Buffaloes and Coach Prime is not only garnering attention, but also bringing in millions of dollars to the local economy in Boulder, Colorado. Local businesses are thrilled with the success of CU Boulder, as it is proving to be a win-win situation for everyone involved. Erica Dahl, owner of Savvy on Pearl, described the Buff’s home opener as a perfect football day in a perfect little town. The game was not only a success on the field, but also off the field, particularly for local shops along Pearl Street Mall. Dahl noted that after the game, there was a surge of energy as people poured into the streets, ready to spend money and explore all that Boulder has to offer.

Michael Mehiel, owner of the restaurant Gemini on Pearl Street, also experienced a significant increase in sales both on Friday and Saturday. He mentioned that business was particularly booming on Saturday, with a strong turnout for happy hour and early dinner. The Boulder Chamber of Commerce reported that the weekend alone generated around $17 million for the local economy. This level of economic impact is expected with every sold-out home game, and businesses are now preparing for another busy weekend as the Buffs gear up to face the CSU Rams during the Rocky Mountain Showdown.

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