The shoe and clothing chain Bristol has started a clearance sale in its store on Keesinglaan in Deurne, offering items for 1, 3, or 5 euros. The chain, which has 117 stores in Belgium, is currently for sale as it faces serious financial difficulties and is seeking a buyer. In the meantime, the clearance sale has begun in the stores.
The marketing director of Bristol, Lore Vanaudenhouve, stated that the store in Deurne is the first to start the clearance sale, with a wide selection of clothing available at discounted prices. Once everything is sold, the store will be closed. The sale is taking place because the independent operator of the store has ceased operations, and Bristol’s own staff is now managing the store.
While the sale is ongoing in Deurne, other Bristol stores in Flanders are still being supplied from the distribution center in Beringen. Customers can enjoy discounts of up to seventy percent at these stores. Negotiations with potential buyers for the Bristol stores are ongoing, with more information expected to be announced by the beginning of August.
Bristol has faced challenges due to the impact of the coronavirus pandemic, rising rent and energy costs, economic downturn, and unfavorable weather conditions affecting sales. Additionally, the chain lacks the scale of larger competitors, which allows for better discounts from suppliers. Despite these challenges, Bristol is working towards finding a solution for its financial troubles.