In today’s increasingly digital world, video on demand (VoD) and streaming have become significant forms of entertainment, especially in Argentina. These technologies are transforming how Argentines access and enjoy movies, series, and other audiovisual content. The Video-on-Demand (VoD) market in Argentina is expected to reach a revenue of 606 million dollars by 2024, with a projected compound annual growth rate (CAGR) of 6.94% leading to a turnover of $741.10 million by 2027.
The growth in the VoD market is driven by the increasing number of users, estimated to reach 21.3 million by 2027, representing 44.4% of the total population. Additionally, the video streaming market in Argentina is also on the rise, with an expected 10.1 million users by 2027, accounting for 21.0% of the population that year. Leading companies in media and entertainment are investing in advanced technology to cater to the growing demand for streaming services.
The combination of technologies like fiber networks and high-performance data centers plays a crucial role in delivering video content to half of Argentina’s population. Cloud technology is being leveraged by media companies to create custom applications, improve workflows, and enhance user experience. The implementation of artificial intelligence in the development and distribution of on-demand content is also changing the dynamics of the industry, requiring increased computing capacity and energy consumption.
The evolution of the VoD and streaming market in Argentina is expected to generate more job opportunities and added value for the country and the region. Companies like Cirion Technologies are focusing on digital infrastructure, fiber networks, and connectivity to meet the growing demand for online video content. This technological advancement is reshaping the entertainment landscape in Argentina and beyond.