Capturing Your Best Moments: On Top of the World

When visiting AMP pages on the BBC website, you have the option to manage your consent settings for data collection. These settings specifically apply to AMP pages, and you may need to set your preferences again when visiting non-AMP pages on the site.

AMP pages, designed for a faster and lightweight mobile experience, are created using Google AMP technology. In order for these pages to function properly, some essential data is stored on your device without requiring your explicit consent. This data collection is necessary to ensure the functionality of the web pages you visit.

In addition to the essential data collection, there is also optional data collection that allows the BBC to display personalized ads that are relevant to you when you are outside of the UK. By consenting to this data collection on AMP pages, you are agreeing to receive personalized ads from the BBC and its advertising partners.

If you choose not to receive personalized ads, you have the option to reject data collection and continue browsing the AMP page. It’s important to note that you will still see advertising, but it will not be tailored to your interests. You can easily change your data collection settings by clicking on “Ad Choices / Do not sell my info” in the footer of the page at any time.

Overall, managing your consent settings on AMP pages allows you to control the data that is collected and used for personalized advertising purposes while browsing the BBC website.