On Monday, the Denver Broncos revealed that they have a new 10-year partnership with Centra Health. This means that the team’s training facility will now be known as the ‘Centura Health Training Center’, replacing its former naming rights partner, UCHealth. During the partnership announcement, Centura Health president and CEO, Peter Banko, mentioned former Broncos quarterback, Peyton Manning.
Banko shared a quote from Manning, stating, “What makes you a winner is not wanting to win, but refusing to fail”. He also expressed his excitement at the prospect of working with the Broncos, calling it the beginning of a friendship between two big winners and the number one brand in the market.
Interestingly enough, Manning is involved in the partnership, and he posted a humorous video on his Instagram page to announce the deal. In the video, Manning and current Broncos quarterback, Russell Wilson, act as waterboys for Centra Health’s medical staff.
Overall, this partnership marks a new chapter for the Broncos, with Centura Health as their training facility naming rights partner. It will be interesting to see how this partnership evolves over the next decade.