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Chase enables advertisers to tailor ads to customers based on their purchases

Byeditor

Apr 3, 2024

Christopher Smith, author of ‘Privacy Pandemic,’ recently appeared on ‘Mornings with Maria’ to discuss his experience with a cyberattack, the threats posed by AI to cybersecurity, and strategies for safeguarding personal data in the digital era. In a separate development, Chase unveiled a new media business called Chase Media Solutions that allows advertisers to target the bank’s 80 million U.S. customers based on their purchasing habits. This new platform aims to create a symbiotic relationship between brands and consumers, providing personalized offers to customers while helping businesses connect with their target audience more effectively.

Chase Media Solutions has been touted as a unique initiative that leverages the bank’s deep understanding of consumer spending habits across various categories to create a retail media network with unparalleled scale and insights. Rich Muhlstock, president of Chase Media Solutions, emphasized the platform’s ability to offer first-party data and a devoted audience, culminating in a tailor-made marketing solution that benefits both businesses and consumers. The Wall Street Journal reported that Chase will only charge merchants when a customer completes a purchase through a deal on the platform, underscoring the company’s focus on driving tangible results for its partners.

As the first bank-led platform of its kind, Chase Media Solutions presents a novel opportunity for businesses to reach customers based on their purchase history, leading to more effective advertising campaigns and a verified audience. Initial pilot partners, including Air Canada, Solo Stove, Blue Bottle, and Whataburger, have already seen success with 30-day campaigns on the platform. This innovative approach to marketing signals a shift in how businesses can connect with customers in a digital landscape shaped by evolving technologies and data privacy concerns.

By editor

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