Esports is set to debut on DAZN, a leading platform for live streaming and sports entertainment. Through a strategic partnership with the Esports World Cup Foundation, DAZN will broadcast the EWC World Cup on July 3 in Riyadh. This event will be available globally for free. The long-term agreement with the Esports World Cup Foundation, in collaboration with the Riyadh Season, establishes DAZN as a global broadcaster and strategic partner of the tournament, with the goal of solidifying the tournament’s position as a global event.
Shay Segev, CEO of DAZN Group, expressed enthusiasm about the collaboration, stating that their technology, distribution, production, and marketing capabilities make them an ideal partner for the Esports World Cup Foundation. They are committed to working closely with their partner to deliver an innovative and engaging event that will attract new audiences. The Esports World Cup is now part of DAZN’s strategic portfolio, ready to be broadcast globally and reach new heights of growth, engaging a diverse and younger audience.
Ralf Reichert, CEO of the Esports World Cup Foundation, also welcomed the partnership with DAZN, emphasizing the importance of long-term collaborations with industry leaders to drive interest and engagement in esports. The Esports World Cup in Riyadh will feature top-level athletes and teams competing in 22 tournaments with a prize pool exceeding $60 million, making it the largest in history. The event will span eight weeks and include festivals with gaming activities, community tournaments, and more.