The Colorado stars Shedeur Sanders, Travis Hunter and Shilo Sanders have all used their on-field success to build profitable name, image and likeness opportunities. However, coach Deion Sanders is against using money as a primary recruiting tool. Sanders stated, “We’re not an ATM. That’s not going to happen here.” He emphasized that players should come to Colorado to play football and receive a good education, with business matters being handled afterward. Sanders made a point of saying that money should not be the primary motivation for coming to play at Colorado.
Deion Sanders took a unique approach to building his roster last year by heavily relying on the transfer portal to revamp his team. Looking forward to Year 2, his main goal will be to address Colorado’s depth and line of scrimmage issues. The team struggled with these issues even during their initial three-game winning streak. Sanders plans to bring in more transfers during the offseason, but he stated that he will not engage in bidding wars for talent. Instead, he wants players who are genuinely interested in joining the Colorado Buffaloes.
Despite their struggles, the Sanders effect has kept Colorado in the national spotlight as media attention focuses on the rebuilding work being done by Deion Sanders. This will be the main selling point as the team finishes the season, enters the transfer portal, and begins high school recruiting. Colorado and Utah will play on Saturday afternoon at 3 p.m. ET in Salt Lake City, Utah.