Dm Hrvatska announced that they will be celebrating Giving Friday on Friday, November 24, for the sixth consecutive year. This event is a unique version of Black Friday, during which they will donate five percent of the daily turnover achieved in 178 stores and in the dm online shop. Last year, the event raised 56,688 euros for centers for children and youth without adequate parental care in Osijek and Lipik, thanks to the donations of over 90,000 dm customers. This year’s donation will go towards children and youth without parents or adequate parental care, with the Maestral Community Service Center in Split and the Ruza Petrović Community Service Center from Pula being the recipients of the donation.
The head of dm’s procurement and marketing department for the Adria region, Gordana Picek, expressed gratitude to the customers who have supported Giving Friday in the past and invited citizens to make purchases in dm stores and the online shop on Friday, November 24, in order to contribute to this year’s donation. With the support of customers, dm aims to enable the completion of the reconstruction of the children’s playground and the furnishing of recently renovated apartments owned by the Maestral Community Service Center. Jelena Burazin, the director of the Maestral Community Services Center, emphasized the importance of every donation as the center currently cares for more than 250 children in ten locations.
The Ruža Petrović Community Service Center from Pula is also benefiting from the donation, with part of it being directed towards equipping new apartments and purchasing new furniture for the Children’s Home building in Pula. The donated funds will also contribute to the expansion of the center’s accommodation services and organized housing in the area of Rovinjsko Selo.