The first University of Colorado Buffs home football game under head coach Deion Sanders is expected to have a significant impact on the Boulder economy. Experts estimate that each sold-out home game this season will bring a $17 million economic impact to the area. However, this estimate is considered to be conservative and the actual impact is likely to be even greater. The economic impact of Coach Prime and the CU Buffs extends beyond Boulder and Boulder County, with positive effects being felt along the U.S. 36 corridor.
Local businesses are already experiencing increased business and excitement due to the CU Buffs. Brad Roumaya, owner of Waffle Lab, saw record numbers in revenue during the spring football game and the Buffs’ first game against TCU. The restaurant is preparing for crowds by opening three hours earlier than usual for the first home game. Roumaya attributes this newfound consistency in business to Sanders’ presence and the energy he has brought to the city.
Similarly, Tell Jones, co-owner of the Sink, has noticed a significant increase in fans packing the restaurant to watch the Buffs play. For the first home game, they are prepared to work full throttle from 7 a.m. to 7 p.m. to meet demand. Jones expects the entire city of Boulder to experience an increase in business over the weekend.
Hotels in Boulder have been flooded with calls for room reservations since the Nebraska game was announced. As a result, hotels such as Hotel Boulderado, St. Julien Hotel, Hyatt Place Boulder, Hilton Garden Inn Boulder, and Embassy Suites in Boulder are fully booked for the weekend. The surge in business activity is expected to continue in the coming weeks.
Overall, while victory on the field is important, the positive impact of a football team that is supported and led by a great leader like Sanders is seen as equally significant. This positive environment and the character displayed by the team will benefit both the community and the local economy.