Fashion’s Obsession with Sports: Vogue World Designers Share Insights

Ludovic de Saint Sernin, a designer, has decided to stay in town for a bit for upcoming collections and the possibility of attending Olympics competitions with his mother. On the other hand, Cadwallader is planning to leave soon due to an earlier vacation and a longer run before a show in September. Designers like Louise Trotter from Carven are drawing inspiration from sports for their collections, incorporating the ease and technical performance of sportswear into everyday clothing designs.

Another designer, Serre, emphasizes the importance of sports in her work, using repurposed tennis bags for custom looks and featuring athletes in shows and campaigns. Arnaud Vaillant of Coperni is considering dressing a few people for the Olympics, drawing on past collaborations with Puma to create innovative designs. Lacoste, known for its sports-inspired fashion, has created looks for both athletes at Vogue World and the runway show, paying tribute to the Paris 1924 Olympics with a capsule collection.

The fashion industry in France is anticipating the impact of the Paris 2024 Olympics on upcoming collections, with designers considering how to incorporate elements of the event into their work. There is a strong interest in the intersection of fashion and sports, with designers finding creative ways to blend the two worlds. Overall, the relationship between sports and fashion continues to evolve, with designers finding inspiration and opportunities in sporting events like the Olympics.