Sports betting apps have made it easier for consumers to place their bets, but according to the Florida Council on Compulsive Gambling, this ease of access has led to a struggling demand for their services.
The nonprofit organization contracted to run Florida’s addictive gambling prevention program has seen a 138% increase in demand over just one month from December to January. This is a significant increase and demonstrates the impact of sports betting apps on consumer behavior.
According to NBC6 affiliate WPTV, the Florida Council on Compulsive Gambling anticipates that it will receive about 40,000 calls during the current fiscal year, which is significantly higher than the approximately 26,000 calls it received in the previous year. The increase in calls is largely coming from young adult men, indicating a potential correlation between sports betting apps and this demographic.
Notably, Sunday marked the first time that people in Florida could legally bet on the Super Bowl. The American Gaming Association expects a record 67.8 million Americans to have bet on the game, indicating the widespread popularity and appeal of sports betting.