Forbes recently hosted a discussion in Cannes featuring three of the top 10 CMOs recognized on the 2024 Forbes World’s Most Influential CMOs List. The conversation focused on the evolving role of chief marketers in today’s fast-paced and ever-changing environment.
The CMO’s role is becoming increasingly complex, with the need to navigate uncertain times and decipher meaningful signals from a constant influx of information. Despite the challenges they face, the 50 chief marketers on the Forbes list, along with this year’s two Forbes CMO Hall of Fame inductees, are rising above the constraints to make a significant impact in their organizations.
The event highlighted the pressures facing CMOs and the importance of their role in driving growth and innovation. It provided a platform for these influential leaders to share their insights and strategies for success in an evolving marketing landscape.
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