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Freeman’s Clothing Business, NU Dazzle, Shines Bright


Nov 21, 2023

In the demanding world of academia, where textbooks and exams often take priority, Weinberg senior Cameron Freeman has turned her entrepreneurship minor and artistic inclinations into a sparkling success story. She did this by creating NU Dazzle, an Instagram business that has taken the Evanston campus by storm with its array of bedazzled merchandise.

Freeman decided to start NU Dazzle when she realized companies that made custom game day clothes often omitted Northwestern. She began making shirts by hand, selling about 20 white Hanes tank tops with simple designs until she went abroad her junior year, pausing production. Freeman reinvented NU Dazzle this past summer, adding bling to a greater variety of clothing and using stencils for better precision.

Freeman’s entrepreneurial spirit and artistic talent combined to create an impressive business that has garnered attention from the campus community. NU Dazzle brings a unique and stylish approach to Northwestern apparel, filling a gap that Freeman noticed and taking advantage of her skills to create a successful business venture. With the knowledge and experience gained from her entrepreneurship minor, Freeman has been able to turn her creative vision into a flourishing business that has become a standout presence on campus.

NU Dazzle’s rising popularity and success has firmly established Freeman as an inspiring figure within the Northwestern community. Through her innovation and determination, Freeman has proven that it is possible to combine academic pursuits with entrepreneurial endeavors, all while making a significant impact on the campus community.

By Editor

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