Georg Ell, CEO, Discusses the Ongoing Arms Race in Language Technology

Georg Ell, CEO of Phrase, makes his second appearance on SlatorPod to discuss how generative technologies and AI are being rapidly adopted. He highlights that business leaders are increasingly turning to language technology due to its cost effectiveness, return on investment, and quick time-to-value benefits. These technologies go beyond just improving translation quality; they also enable hyperautomation, hyperpersonalization, and ultimately, hyperscale.

Georg emphasizes that there is still a demand for enterprise-grade technology that can generate multilingual content at scale, pointing to the necessity for robust, high-quality solutions in the market. The podcast covers recent product launches by Phrase, such as Next GenMT, which combines GPT 4o with Phrase’s MT engine to improve translation quality and efficiency.

Another innovation discussed is Auto LQA (Language Quality Assessment), an AI-driven solution intended to support linguists rather than replace them, leading to significant reductions in costs and time spent on quality assessment. Georg also touches on Phrase’s strategic shift towards becoming a platform-oriented company, with an updated pricing model that allows customers access to a wide range of capabilities.

In conclusion, Georg talks about Phrase’s partnerships with major LSPs and the company’s ecosystem-first approach, highlighting their commitment to collaboration and growth within the industry. Subscribe to SlatorPod on platforms like Youtube, Apple Podcasts, Spotify, Google Podcasts, and more for the latest insights on language technology and AI advancements.