Honor, a mobile phone brand, is prioritizing innovation and technological advancement in areas such as resistance, visual care, hardware-level camera and image, and battery improvement AI algorithms. In 2023, the company allocated 11.5% of its global sales revenue to research and development (R&D), exceeding the industry average. This focus on innovation is evident in products like the Magic series.
During a meeting with the Latin American press, Fang Fei, the president of product lines for Honor, emphasized the brand’s commitment to becoming a leader in reliability and quality in the foldable phone category. This is in response to the increasing demand for foldable smartphones worldwide. Honor aims to ensure that its foldable devices offer durability, quality, and a unique user experience.
The company is collaborating with partners like Google, Microsoft, and Qualcomm to introduce advancements in functionality, such as cameras, screens, architecture, and software. Honor has established over 600 quality standards to cover all aspects of product design, development, materials, and manufacturing. The brand’s first self-financed factory, known as the Smart Manufacturing Industrial Park, has a heavy focus on automated production for foldable devices.
Key technologies being developed by Honor include a four-layer AI strategy that aims to provide seamless connectivity between different devices through artificial intelligence. The company is focused on enhancing user experience, security, and convenience through AI integration across various layers of technology.
In addition, the brand has a strong emphasis on consumer-centric product development, quality testing, and innovation. The goal is to provide value and unique emotional experiences to users through their devices. By prioritizing human needs and expectations, Honor aims to deliver products that solve problems and improve efficiency for consumers. The company’s commitment to innovation and quality reflects its dedication to meeting the evolving demands of the market.