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How Umbrellas Influence Creative Philosophy in Sports


Apr 4, 2024

Unreal Engine has revolutionized the live graphics industry, changing the creative philosophy of sports-graphics designers. The 3D computer graphics game engine has opened up new possibilities and forced designers to rethink their approach to creating graphics for sports broadcasts. In a special roundtable discussion, industry leaders discuss how Unreal Engine is reshaping the boundaries of imagination and influencing the core of creative thought for professionals in the sports graphics industry.

The conversation includes industry professionals such as Komal Bhukhanwala, Senior Art Director at CBS Sports, Arturo Brena, Founder and CEO of KÊexFrame, and Barton Damer, Founding Artist, Creative Director, and Owner of Already Been Chewed. The moderator for the discussion is JP LoMonaco, Vice President of On-Air Graphics & Design at CBS Sports.

This presentation took place at the 2024 SVG Sports Graphics Forum in New York City on February 21. SVG PLAY is the go-to platform for all Sports Video Group live event and long-form video content. As an SVG member and sponsor, you can easily access all SVG event panels, case studies, keynotes, and more in one place. Visit SVG PLAY to watch the discussion and gain valuable insights from industry leaders on the impact of Unreal Engine on creative philosophy in sports graphics.

By editor

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