The Indiana Destination Development Corporation (IDDC) recently released a study on the economic impact of the solar eclipse that occurred on April 8, 2024. The study, conducted by Rockport Analytics, highlighted several economic factors that benefited Indiana as a result of the eclipse.
Lieutenant Governor Suzanne Crouch noted that Indiana was a prime destination for the 2024 total solar eclipse, with every part of the state experiencing 100% or 90% totality. This allowed everyone in the state to witness the incredible event.
The economic impact of the eclipse totaled $148.5 million, with visitor-generated taxes amounting to approximately $45 million. This represented a 41.1% increase in spending compared to normal visitor numbers. The breakdown of taxes generated was as follows: Federal Taxes: $18.4 million, State Taxes: $14.4 million, and Local Taxes: $12.2 million.
During the eclipse period, Indiana estimated that 3.5 million visitors came to the state, representing a 45% increase compared to normal numbers. The study also found significant revenue increases for local businesses, hotels, restaurants, and retail stores, with over 400 events hosted in Indiana during the eclipse.
Revenue breakdown by sector included: Lodging: $45 million, Food & Beverage: $63.8 million, Recreation & Entertainment: $65 million, Transportation: $9.7 million, and Retail: $5.4 million. IDDC attributed this success to their targeted digital marketing efforts and the engagement of local communities in hosting events.
According to IDDC Secretary and CEO Elaine Bedel, planning for the 2024 eclipse was a statewide effort involving state and local governments, visitor bureaus, and local businesses to ensure a safe and exciting event for both visitors and Indiana residents. As a result of the eclipse’s economic impact, IDDC sold over 1,600 T-shirts with the slogan “Total Eclipse in Indiana”. For more information on the study, visit the IDDC website.