The economic impact of the 2024 Total Solar Eclipse in Indiana was recently released by the Indiana Destination Development Corporation (IDDC). According to a study conducted by Rockport Analytics, several economic factors benefited from the eclipse.
Lt. Gov. Suzanne Crouch stated, “Indiana was a prime destination for the 2024 total solar eclipse. Every part of our state experienced 100% or 90% totality, allowing everyone to witness this incredible event.” The total economic impact was $148.5 million, with visitor-generated taxes totaling approximately $45 million, representing a 41.1% increase compared to regular visitor spending.
Indiana also saw an estimated 3.5 million visitors during the eclipse period, marking a 45% increase compared to normal numbers. The study showed significant revenue increases for local businesses, hotels, restaurants, and retail stores, with over 400 events hosted in Indiana during that time.
The specific breakdown of the economic impact included $45 million in lodging revenue, $63.8 million in food and beverage sales, $65 million in recreation and entertainment spending, $9.7 million in transportation revenue, and $5.4 million in retail sales. Indiana’s success in capitalizing on the event was attributed to targeted and enhanced digital marketing efforts by IDDC, as well as the coordination of state and local governments, visitor bureaus, and local businesses.
IDDC’s Secretary and CEO, Elaine Bedel, stated that the planning for the 2024 eclipse was a statewide effort aimed at ensuring a safe and exciting event for both visitors and residents. As a result of the economic impact, IDDC sold over 1,600 “Total Eclipse in Indiana” T-shirts. For more information about the study, visit IDDC’s website.