India’s incredible performance in the 2023 Cricket World Cup saw them win all their games until the final, where Australia clinched victory at the Narendra Modi Stadium in Ahmedabad, stunning over 100,000 fans in attendance. Despite this unexpected turn of events, India’s stronghold on the sport remains unshakeable, with the nation’s dominance assured both on and off the pitch.
With a population of 1.4 billion people, India has been reported to contribute around 80% of cricket’s revenues, solidifying its position as a powerhouse in the world of cricket. The country is also home to the highly lucrative Indian Premier League (IPL), which recently secured a $6.2 billion media rights deal for the years 2023-27. In comparison, England and Australia, the other two members of the “big three” of the International Cricket Council (ICC), are unable to match India’s financial prowess.