Instagram is working on a new advertising feature that introduces non-skippable pauses of three to five seconds for some users of the platform to test. This new feature, called Ad Break, is different from the current promotional content that appears in the feed of all accounts owned by users over 18 years old. Advertisers will be able to reach a broader audience and increase brand recognition through this new format.
The Ad Break feature displays an advertisement before playing a video, indicating the duration of the ad and providing information on how the feature works. Some users have already experienced this new functionality and have criticized it for interrupting the browsing experience on the platform. While Meta has not officially announced the deployment of this feature, users have shared their feedback on platforms like Reddit and X (formerly Twitter).
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