During a special event in Paris, Intel unveiled the advancements made as an official partner of the Olympic and Paralympic Games, showcasing how technological innovations will enhance the experience of both spectators and participants at the world’s largest sporting event. Using cutting-edge technologies based on artificial intelligence and powered by Intel hardware and software, the company aims to provide interactive experiences for viewers at home and in stadiums, while also improving the athletic abilities of participants and identifying new talents.
One of the features presented by Intel’s team is a pilot program that utilizes Xeon processors and AI accelerators like OpenVINO to identify young Olympic prospects. Through the use of artificial intelligence and computer vision, complex athletic exercises can be analyzed to create a tailored profile for the athlete. Additionally, Intel’s technology has made strides in universal accessibility for the visually impaired, constructing 3D models of facilities for Paralympic athletes that enable internal and voice navigation via a smartphone application.
Looking ahead to the Paris 2024 Olympic Games, Intel will be utilizing Xeon processors to deliver an end-to-end 8K live streaming experience, providing a glimpse into the future of high-definition, low-latency live streaming over the Internet. Artificial intelligence automation will also play a key role in Paris 2024, allowing broadcasters to deliver personalized digital content to viewers more efficiently than ever before. Broadcasters will be able to request customized content for their audience, a feature that is expected to be personalized for individual viewers in the future.
Another groundbreaking use of Intel’s artificial intelligence technology is preserving the legacy of the Olympic Games by cloning objects from Olympic collections and transforming them into 3D digital models. The Director of Intel’s Olympic and Paralympic Games office, Sarah Vickers, highlighted the company’s mission to bring AI everywhere and create immersive and interactive experiences at the upcoming Olympic Games. Intel’s Head of Technologies for Europe, the Middle East, and Africa, Jean-Laurent Philippe, emphasized the potential of artificial intelligence to enhance performance, optimize operations, and revolutionize sports content and event management. The future holds vast opportunities for companies that embrace this forward-looking approach to technology.