Tesem Group, an aluminium beauty packaging company, has recently introduced a new technology called BRI&Va that enhances the shine of Post Consumer Recycled (PCR) aluminium. This innovative technology, developed over two years and currently patent-pending, aims to make PCR aluminium look as luxurious as virgin anodized aluminium.
According to Tesem, the BRI&Va technology achieves high levels of shine on PCR aluminium, helping brands maintain the upscale appearance of their metal packaging. This advancement also promotes the use of high-content PCR materials, aligning with clients’ sustainability objectives. By replacing virgin aluminium with 20% PCR aluminium, Tesem claims a significant 78.9% reduction in CO2 emissions can be achieved.
Currently in the scaling-up phase, the BRI&Va technology has garnered interest from luxury brand Chanel. Tesem is collaborating closely with Chanel to explore the potential application of this technology in their packaging processes. The upcoming LuxePack Monaco show from September 30 to October 2 will provide an opportunity for Tesem to showcase its latest development at their booth.
Overall, Tesem’s BRI&Va technology represents a significant advancement in the beauty packaging industry, offering brands a sustainable solution to maintain the glamorous appeal of their products while reducing environmental impact.