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Is Facial Recognition Technology at Mall of America Accurate?

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Jun 28, 2024

Facial recognition software is now being implemented at Minnesota’s Mall Of America. By entering the Mall of America, visitors are consenting to having their face scanned by security cameras. The Mall asserts that they do not keep records or information on individuals who are not considered persons of interest. Officials at the mall have stated that they are scanning faces solely to identify individuals of interest. They have a database, and if there is a match, they conduct three layers of human verification before taking action. The mall insists that they are not storing information, sharing private data, or saving images of visitors who are not considered persons of interest.

The decision to use facial recognition at the Mall of America was made to help detect the presence of persons of interest, which include those who are trespassing, threats to the environment, individuals identified by law enforcement, and those who may be missing or in danger. The chances of being wrongly identified are 1 in a million, according to analysts. With an average of 40 million visitors annually, there may be around 40 false identifications per year.

Facial recognition technology at the Mall of America has been successful in identifying persons of interest. For every 1,000 individuals scanned, the technology missed identifying 4.7. Visitors can learn more about the mall’s security practices by visiting their website. To explore the most popular dining brands in America, YouGov conducted a study, and Stacker compiled the list to provide readers with insights into the diverse array of restaurants in the country.

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