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Jon Stewart Makes a Comeback to a More Mature and Compact Viewer Base — Across Television Platforms

ByEditor

Feb 12, 2024

Jon Stewart’s return to “The Daily Show” comes in the midst of a much changed audience from when he was last a regular host of the show. The program has experienced a significant decline in viewership since he left. Those who still watch conventional TV are aging, and the audience has shrunk. With streaming services growing in popularity, younger audiences have turned to these platforms instead of traditional TV.

There has been a drastic decline in viewership across all television networks since 2015, with the number of people watching prime-time TV shrinking from 103 million to 57 million. The program’s remaining demographic skews old, with the median age of TV viewers increasing from 51 to 62. Stewart’s return will be interesting to watch in light of these trends. The viewership statistics illustrate why many young people are not watching conventional TV programming and the growing popularity of streaming services like YouTube and TikTok.

By Editor

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