Crystal Palace, an English top league football club, recently announced that Kaiyun Sports, an Asian betting brand, will be its official sleeve partner for the 2023/24 season. As part of the deal, the Kaiyun Sports branding will be featured on the sleeves of Crystal Palace’s matchday jerseys. Additionally, the club will work closely with Kaiyun to provide a safe and enjoyable experience for its fans.
This partnership is just one of several agreements between Kaiyun and football clubs – the company also has regional partnerships with Italian giants Inter Milan and several other Asian clubs. In fact, Kaiyun was formerly the sleeve partner of Premier League side Aston Villa last season, and the Crystal Palace deal sees the brand replace Africa-focused remittance platform Mukuru as the club’s new sleeve sponsor.
Commenting on the deal, Crystal Palace’s Chief Commercial Officer, Barry Webber, noted that Kaiyun has a strong and consistent reputation for providing sports and entertainment options to its users. As such, the club is excited to work with Kaiyun Sports to create a safe and fun environment for its fans.
Heading into the 2023/24 season, football fans can expect to see Kaiyun’s sleeve patch prominently displayed on Crystal Palace’s matchday jerseys. The Premier League season is set to open on August 12th, and the new partnership is sure to bring excitement and energy to the club’s fan base.