Kruidvat has been synonymous with scooped candy, but the iconic plastic cone is now being banned in favor of a more sustainable paper version. The store chain reports that a whopping 8 million pieces of the plastic cone were used annually, and by replacing it with the paper bag, they claim to save 32,000 kilos of plastic every year.
The decision to replace the plastic candy bag is part of Kruidvat’s broader sustainability strategy, aimed at making packaging and products more environmentally friendly. According to Leendert van Bergeijk, the sustainability manager at Kruidvat, this new step will help reduce the use of plastic and the amount of plastic litter in Belgium and the Netherlands.
The paper bag has already been the standard in Wallonia for some time, and now the Walloon Kruidvat branches will also switch to the latest version of the paper candy bag on Monday.
Kruidvat’s move to replace the plastic candy bag with a more sustainable paper version is part of their commitment to reducing plastic use and promoting environmental responsibility. With this change, the store chain aims to reduce plastic litter in Belgium and the Netherlands, ultimately contributing to a greener, more sustainable future for all.