Oklahoma tourism is experiencing a significant increase, according to state leaders. The Oklahoma Tourism and Recreation Department reported a growing interest in traveling to Oklahoma in 2023. Executive Director Shelley Zumwalt highlighted the fact that tourism revenue in the state rose from $10.5 billion to $12.8 billion in 2022, indicating a thriving industry. Data tracking from Omnitrak, which monitors hotel stays and events across Oklahoma, helps provide insight into this growth.
Zumwalt also emphasized the natural attractions in Oklahoma, such as sand dunes and waterfalls, that draw visitors to the state. Additionally, sports play a major role, with the upcoming 2028 Summer Olympics set to be hosted in Oklahoma City, bringing even more attention and visitors to the state. Tourism is seen as a crucial aspect of economic development, contributing significantly to the state’s economy. Zumwalt stated that tourism is the third largest industry in the state, generating over $833 million in state and local taxes.
Promoting tourism to residents of other states is a key strategy to further increase visitor numbers to Oklahoma. By showcasing the diverse range of attractions and opportunities in the state, officials believe they can attract even more tourists and boost economic activity. The state is continuously working to enhance its tourism offerings and provide memorable experiences for visitors from near and far.