Lotus Bakeries, a renowned East Flemish cookie maker, has announced a collaboration with Mondelez International, the largest cookie manufacturer globally. The partnership will involve Mondelez baking Lotus caramelized biscuits in India and producing Milka chocolate products containing Lotus caramelized biscuits. Both companies shared this news on Thursday.
Lotus Bakeries is famous for its Biscoff biscuit, ranked as the fifth most popular cookie in the world. As part of the agreement, Mondelez will handle the production, marketing, distribution, and sales of the Biscoff biscuit in India on behalf of Lotus. Lotus CEO Jan Boone expressed enthusiasm about the collaboration, citing the opportunity to leverage Mondelez’s local market expertise and presence in India.
Additionally, Lotus and Mondelez will collaborate on developing new chocolate products incorporating Lotus caramelized biscuits. The initial focus will be on introducing these products in Europe with Milka biscuits and in the UK with Cadbury, with future plans for global expansion. The first products from this partnership are expected to launch in early 2025.
Mondelez, which boasts brands like LU, Oreo, and Toblerone in its portfolio, has a revenue of approximately $36 billion. In contrast, Lotus Bakeries recorded a turnover of 1.06 billion euros in 2023. The cookie maker from Lembeke is publicly listed and part of the Bel20, the index of top shares on the Brussels stock exchange.