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Luckin Coffee introduces lattes infused with fiery Moutai liquor


Sep 4, 2023

Luckin Coffee, a popular Chinese coffee chain, has teamed up with Kweichow Moutai, the maker of China’s baijiu liquor, to create a unique offering: alcoholic lattes. The “sauce-flavored latte” contains a jolt of liquor and is priced at 38 yuan ($5.20). Customers who order with an online coupon can receive a 50% discount for a limited time. The name “sauce” refers to the savory notes of Moutai’s liquor that has been compared to soy sauce. The new drink has quickly gained attention on social media, with many users questioning its safety for consumption on the go. Moutai’s baijiu typically contains 53% alcohol and is known for its strong taste. However, the alcoholic lattes offered by Luckin contain just a small amount of liquor, with an overall alcohol content of about 0.5%. While suggested for adult consumption, Luckin advises drivers, teenagers, and pregnant women to refrain from drinking the latte. This collaboration is part of Moutai’s efforts to diversify its offerings, following the success of its Moutai ice cream store. Luckin Coffee, which faced a fraud scandal three years ago, has regained popularity and currently operates around 10,000 stores across China.

By Editor

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