Luster is an AI-powered technology that aims to enhance sales skills by providing practice simulations and skill drills to help sellers identify and improve their abilities. The technology utilizes Luster’s generative AI discourse engine to offer personalized practice environments, drills for practicing skills like objection handling and value proposition delivery, and real-time insights into individual and team skill levels. This technology is designed to revolutionize sales training and performance by allowing sales teams to enhance their skills without having to practice on customers.
Christina Brady, CEO and Co-Founder of Luster, emphasized the importance of training without relying on customer interactions or ineffective role-plays. With Luster, sales teams can avoid practicing on customers and receive impactful feedback on their skills. The predictive enablement technology not only helps close skill gaps at the individual level, but also enables sales teams to sell more effectively, ultimately providing measurable ROI for sales leaders. By leveraging the power of AI, Luster aims to transform the way sales professionals develop and refine their skills.