Adidas has developed a new ball for the Euro 2024 tournament called Fussballliebe, combining the German words for soccer and love. The ball features advanced aerodynamic grooves and dimples on its surface to control airflow, aiming to simulate the energy and movement of matches. The design of Fussballliebe includes striking colors representing the excitement of international teams competing in the tournament, attracting fans worldwide.
The outer shell of the ball, called Precisionshell, consists of 20 cells with indentations that have been meticulously arranged to control airflow and improve accuracy. The ball also incorporates Adidas’ innovative CTR-CORE core technology to enhance precision and consistency during play. This design meets the requirements of fast-paced European teams while maintaining an ideal round shape and air pressure throughout the match.
Adidas has prioritized sustainability in the production of Fussballliebe, using recycled polyester, water-based inks, and sustainable biomaterials like corn fiber and sugar cane. This makes Fussballliebe the most environmentally friendly ball Adidas has ever created. With a focus on the energy and cultural diversity of the tournament, Adidas hopes that Fussballliebe will bring joy and fun to players and fans alike.