Three digits can save a life. According to behavioral health expert Jeff Dismukes, 988 is a resource for both crisis situations and for individuals seeking services in their community. This number has the potential to save many lives thanks to a public service announcement airing during the Super Bowl, one of the most-watched events of the year.
The PSA, titled “Fake,” will discuss mental health and suicide among men, aiming to remind people that they do not need to hide their emotions and that help is available. Dismukes believes that men often feel the need to mask their feelings and that addressing these issues in a public arena like the Super Bowl is not typically done.
Dismukes predicts that the positive impact of the ad will encourage people to access resources and seek help. He expresses pride in Oklahoma’s efforts to normalize mental health discussions on a national stage and believes it can set a standard for other states to follow.
During the Super Bowl, the PSA will provide information on how to connect with the right resources by calling or texting 988. For more information on the PSA and 988, additional details can be found by clicking on the provided links.