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MotivHealth Health Insurer Collaborates with AZOVA to Provide Doula Support Services


Apr 3, 2024

MotivHealth, a health insurance company, has announced a partnership with AZOVA, a telehealth company based in Utah, to offer Birth Doula Support Memberships to its members. AZOVA provides a digital health platform offering a range of services including primary care, pediatrics, women’s health, behavioral health, dermatology, men’s health, vaccinations, and testing services. Through its partnership with MotivHealth, AZOVA will connect the health insurer’s patients with doulas as part of their membership.

Dr. Cheryl Lee Eberting, CEO and founder of AZOVA Health, expressed excitement about the partnership, stating that by using technology to connect mothers with expert doulas, they aim to empower women during their birthing journey. Studies have shown that doula support can help mitigate health disparities and lead to positive delivery outcomes, such as reduced premature deliveries, cesarean sections, and shorter labor lengths. Doula support has also been linked to improved breastfeeding success among low-income women.

In addition to MotivHealth and AZOVA, other tech-enabled companies are also focusing on maternal health. For example, FarmboxRx launched a Maternal Health Program to provide food and nutrition education to at-risk pregnant women during and after pregnancy. Mae Health, another digital health platform, offers pregnancy and postpartum support specifically for Black expectant mothers. These partnerships and initiatives demonstrate a growing trend in utilizing technology to support maternal health and improve outcomes for pregnant women and new mothers.

By editor

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