MrBeast is a popular YouTube channel run by Jimmy Donaldson that has recently become the most subscribed channel on the platform. Donaldson, famous for his elaborate challenges and extravagant giveaways, surpassed T-Series, an Indian music channel, to claim the top spot. At the time of writing, MrBeast had over 269 million subscribers, surpassing T-Series’ count of around 266 million.
Over the years, MrBeast has avoided the decline that many other internet personalities have experienced. Known for his opulent videos where followers compete for cash prizes, Donaldson has expanded his brand into the food business with Feastables chocolates and MrBeast Burger. However, he recently sued the company behind MrBeast Burger over the poor quality of their burgers, claiming it was damaging his brand.
In addition to his YouTube success, Donaldson announced a partnership with Amazon to create a game show called “Beast Games” on Amazon Prime Video. The show will have 1,000 contestants competing for a prize of $5 million. Despite earning an estimated $600 to $700 million a year, Donaldson reinvests everything he earns into his videos. He stated in an interview with Time Magazine that he does not consider himself rich because of this dedication to his content.
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