Netflix is currently considering offering a free subscription plan in certain markets to expand its audience and compete with traditional ad-supported television channels. The platform previously tested a free subscription plan for smartphones in Kenya, allowing access to a limited content catalog without ads. Although this test was discontinued, there is internal discussion about introducing a similar plan in larger markets like Europe or Asia.
The idea behind a free plan on Netflix is also tied to an advertising business model. While other platforms like Disney and Amazon have incorporated ads for all subscribers and offer ad-free experiences at a higher cost, Netflix is exploring a different approach. The potential free plan would serve as an incentive for those who cannot afford a subscription and would create more advertising inventory for the platform.
This project is still in the early stages of discussion and has not been implemented yet. However, it represents a strategic move for Netflix to attract a wider audience and expand its reach in markets where ad-supported television networks are already prevalent. The platform is exploring new ways to innovate and keep up with the changing landscape of streaming services.