The highly popular costume drama series “Bridgerton” has given the British economy a significant boost of over 300 million euros. The show, depicting the upper class in Britain, has played a key role in improving the country’s economic situation. According to The Guardian, “Bridgerton” has brought in around 275 million pounds (approximately 325 million euros) to Britain over a span of five years.
The production company responsible for “Bridgerton” has described the show’s cultural and economic impact as groundbreaking. Netflix’s estimate of the show’s economic contribution includes both direct and indirect production costs. It is estimated that the production of the series has supported nearly 5,000 local entrepreneurs over the years.
The jobs created by the production of “Bridgerton” have been particularly welcome in the wake of the post-coronavirus crisis. However, the total impact of the show on the economy may be even greater as the estimate is primarily based on production costs and does not factor in income generated by increased tourism due to the series.
The “Bridgerton effect” has led to a rise in popularity of empire line dresses, five o’clock tea, and themed trips inspired by the show. Fans of the series have been making pilgrimages to the filming locations of “Bridgerton” across England and demand for Bridgerton-themed events has significantly increased.
The CEO of Shondaland, the production company behind “Bridgerton,” recently spoke about the show’s significant cultural and economic influence. Shonda Rhimes, who opened trading on the London Stock Exchange, highlighted how “Bridgerton” has sparked conversations, set trends, and influenced various aspects of society from baby names to weddings.
Set in the 19th century, “Bridgerton” debuted on Netflix in December 2020 and recently launched its third season in May. The continued success and impact of the series on both cultural trends and the economy have been remarkable.