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Niche Market Opportunities Filled as Four Businesses Open in Oregon


Sep 17, 2023

Herbiery, a brewery and bicycle shop, is set to open a tap and tasting room on Madison’s East Side in June. In addition to serving coffee and tacos, Herbiery will also house a tattoo parlor and a home decoration store. This new establishment is one of many that have recently opened or will soon open in the Oregon village, with each business aiming to fill a specific niche in the local market.

The brewery, called Bodhihow Brewing Company, is located in a newly constructed 6,400 square foot building at 201 Concord Dr. Oregon Bicycle Company is located right next door. Co-owner Jamie Busch stated that this one-stop shop provides Oregon residents and visitors with access to groceries, bikes, equipment, a full-service bike repair shop, coffee, and beer. The bike shop plans to have a soft opening this month, with a limited menu, before a grand opening once they obtain the necessary brewery operating permit.

Inside the building, there will be a brewery on one side and a bike shop on the other. Busch also mentioned that there is a small garden in the center of the building where they grow their own herbs for brewing. They will be serving street tacos made from original recipes and selling coffee from a local purveyor called True Coffee Roasters. Additionally, Busch hopes to host community events such as weekend bike rides and runs, and aims to employ about 30 people.

Another new business that recently opened in Oregon is Morning Star Tattoo on Main Street. Co-owner Braden Williams stated that they have been booked solid since the store opened, with many people lining up out the door to set up appointments. Previously, Oregon residents had to travel to Stoughton or Madison for body art. The building on Main Street also houses other businesses such as a real estate agency and a store that used to offer CBD products.

Julie Umhoefer, co-owner of Clementine’s Gifts & More, which has a store on Main Street, explained that their business will be a boutique home décor and Oregon spirit wear store. She and her sister, Jennifer Haley, saw a need for this type of local business in Oregon, where they both live and have children attending school. Umhoefer also mentioned that they run a furniture store called Dwellings.

Oregon village officials believe that this influx of new businesses will benefit the community of around 11,400 residents. The village administrator, Martin Shanks, stated that there is increasing demand and interest for commercial development in Oregon. He also noted that the downtown area has consistently maintained low commercial vacancy rates. The goal is to cater to the desires of the community, as residents express a desire for more emphasis on local businesses.

This surge in new businesses is an exciting development for the Oregon village, and residents and visitors alike can look forward to enjoying the unique offerings of Herbiery, Morning Star Tattoo, and Clementine’s Gifts & More, along with the various other establishments that already exist in the area.

By Editor

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