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Nir Barkat urges public to boycott Strauss, criticizing food giant – Israel News


Mar 27, 2024

Recently, Economy Minister Nir Barkat expressed his disdain towards Strauss, urging consumers to boycott the company due to its failure to keep prices frozen despite commitments to do so. The Strauss Group has been a prominent food manufacturer in Israel since its establishment in 1939 as a small dairy producer in Nahariya. With around 12,000 employees, half of whom are based in Israel, Strauss has been considered a stable and significant player in the Israeli food industry.

Barkat criticized Strauss for distributing hundreds of millions of dollars in profits to shareholders while claiming financial difficulties. He emphasized the importance of consumer protection regulation and announced the inclusion of a black sticker on products that have raised prices without government approval. Barkat’s call to boycott Strauss was accompanied by the company’s entry into the economic blacklist for disregarding price freeze commitments during the ongoing war.

In addition to targeting Strauss, Barkat also called for a boycott of Osem, another food company, as part of his efforts to protect consumers from rising prices. Companies placed on the economic blacklist/whitelist are subject to public scrutiny, and Barkat urged the Israeli public to hold accountable those who exploit them during times of peace and conflict. By choosing not to support companies on the blacklist, consumers can send a clear message against price hikes and unethical business practices.

By editor

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