The FIFA World Cup™ Trophy is one of the most widely recognized and admired sporting assets in the world. It was recently unveiled at the official branding event for FIFA World Cup 26™. For the first time ever, actual trophies and tournament years have been depicted in the innovative design language that will anchor the 2026 and beyond FIFA World Cup™ emblems. The goal is to build an identifiable brand structure for years to come. Host nations Canada, Mexico, and the USA, along with football legends and special guests, participated in this exciting milestone event in Los Angeles.
The event also introduced the WE ARE 26 campaign, which captures the unique FIFA World Cup stories of individuals, places, and communities. It invites everyone to be a part of the FIFA World Cup 26™ brand launch. Each host country and participating team will be able to write its own chapter in the history of the FIFA World Cup, and this unique brand is a big step forward into 2026.
FIFA President Gianni Infantino stated that this is the moment when the three countries and the entire continent come together to deliver the biggest, best, and most comprehensive FIFA World Cup ever. Each of the 16 host cities launched their individual FIFA-developed brands, making the event even more colorful and exciting. These unique urban identities embody the fun and amazing people and places that will give fans an unprecedented experience in 2026.
The FIFA World Cup 26™ will be a football extravaganza that will take football to new heights within and beyond the Concacaf region. With 104 matches in 16 cities across Canada, Mexico, and the United States, the competition offers a great opportunity to captivate and bring new fans to the beautiful game. The innovative brand and comprehensive WE ARE 26 campaign are major milestones that bring that opportunity one step closer, sending a clear signal that this incredible competition is really on the horizon.
The next FIFA World Cup will take place in June and July 2026, with the champion decided on Sunday 19 July 2026. A four-team group stage will precede an extended knockout stage involving 32 of the world’s best teams. CONMEBOL will be the first federation to start the road to 2026, and the same South American team as reigning champions Argentina will begin qualifying in September 2023. Fans are encouraged to share their joy and excitement using the hashtags #FIFAWorldCup and #WeAre26.